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College planning platform to

Simplify and save
All the tools you need in one place. Select the plan that best fits you.
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Sign up to access free counselor resources to build and manage college lists.
Free resources
Build and manage your college lists. Award comparison and appeal tools.
All-in-one toolkit
ListHero, Merit + cost tools, App locker, Moore College Data, Report builder.
Toolkit and CRM
Organize everything in one place: notes, to-do’s, resources, apps, profiles.
#1

Free resources

Invite students to free award comparison and appeal tools.
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#2

All-in-one toolkit

Starts at $60/mo for your entire practice; covers all students.
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#3

Toolkit and CRM

Start with per student pricing or receive a custom, bulk rate.
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“I love giving families much desired insights into merit aid possibilities and my students like the design, especially dark mode. Also, I appreciate the ease of using GradBetter on my phone, something I didn’t do before.”
Amy Jasper
Founder, MyCollegeFit

Clean and modern design

All-in-one toolkit
Merit + cost tools
Personalized merit estimates and 4-year cost projection for each college.
ListHero builder
Build well-balanced lists by assessing the student’s competitive position.
App locker+
Beta
Store past student applications in an easily searchable database.
Moore College Data
Access industry-leading interactive visualizations to enhance advising.
PDF report builder
Jumpstart list building and wow families with custom reports and visual grids.
College data + essays
Engage families with holistic data, compare grad outcomes and more.
“I wish I’d discovered GradBetter sooner. After seeing their product and how they combine college planning and cost, I had to switch. They have a friendly pricing model, are responsive and consistently improve the site. My students love how easy it is to navigate and use on their phones.”
Bradford Cake
Founder, Cake College Consulting
Toolkit and CRM
Everything in the all-in-one toolkit plus core CRM functionality.
Streamline to-do’s + notes
Automate repetitive tasks with scheduled to-do’s and stay on track.
Manage apps + organize files
Easily track applications, access reports and share resources with students.
Contact CRM + client portals
Manage your practice and engage families with their own profiles.
Get a personal tour

See how GradBetter combines all the tools you need in one place.

Schedule zoom

30-day free trial with

Simple, per student pricing

Includes all-in-one toolkit for active students and CRM tools.

Toolkit and CRM All tools
$2-5/mo $14
Only pay for the students you need.
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# students$ per studentMonthly total
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Over 100 students? Schedule zoom to discuss solutions for your organization.
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Schedule zoom for custom, bulk rate pricing or for pricing on the all-in-one toolkit only.
check_circle Add or remove students at any time with simple, all-inclusive monthly billing. No cost to add teammates and no long term contracts.
 
check_circle Collaborate, communicate and coordinate. Stay organized, keep everyone on the same page and control teammate permissions.
 
check_circle Clean, mobile-first design with a modern user experience. Empower families with their own portals. Simplify and scale your practice.
Get started
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Prices rising? Software not evolving? We welcome your feedback and can act on it quickly.
“My families love the merit reports GradBetter provides. Their team is very responsive and populated all our students with their college lists so all I had to do was share it.”
Sue Luse
Owner, College Expert
“GradBetter is an invaluable resource for families planning for college costs. It gives parents the tools and insights they need to make informed financial decisions, ensuring they approach the process with confidence and clarity. My practice benefits because we can build college lists that reflect a family’s ability to pay—no surprises, just smart, strategic planning.”
Laura Barr
Owner, Emerging Educational Consulting
“I believe GradBetter has what IEC's have been waiting for, a new design with the merit and cost projections that families are looking for. It's very easy to use and set up.”
Lee Bierer
President, Bierer College Consulting
“The families I advise love GradBetter’s platform. It offers key financial insights that enable well-informed, strategic decisions about college. GradBetter makes it easy to compare college affordability and is especially valuable for families seeking to maximize merit scholarships.”
Steve Tapper
Owner, Tapper College Counseling
“Understanding the cost of schools is essential to effective college planning, and GradBetter helps provide the merit transparency families need to make educated decisions.”
Allison Grandits
Founder, Grand Fit Educational Consulting
“We’ve tested a lot of tools designed to simplify the college process - and GradBetter stands out. This dynamic, data-driven platform gives families the real financial clarity they need to make smart, informed choices! GradBetter offers exactly the kind of insight we need to guide families wisely in today’s shifting college landscape.”
Marge Cortes
Founder, Engineering Next
“GradBetter's merit insights is a fabulous product that really meets a need. I did a demo and was sharing estimates with my families the next day, which they found very helpful!”
Marcy Goldsmith
Advisor, Marcy Goldsmith College Advising
“In a snap, my families can see their likelihood of receiving merit and evaluate costs, reshaping the narrative about ‘sticker prices’. GradBetter’s simplicity really sets it apart.”
Terri Streetman
Owner, Aspen College Planning
Frequently asked questions
  • Can you migrate my data? Yes. We can migrate and pre-populate your contacts and students, including their college lists and your labels for each college.
  • Can I change my pricing at any time? Yes. Monthly pricing plans have no long term contracts and can be cancelled at any time. Simply change the number of paid students to update the monthly total.
  • Can I add all my teammates for free? Yes. There is no cost to add teammates and better serve your families. We provide free, personalized training to ensure you and your team are good to go.
  • How can I customize the user experience? Set custom permissions for your teammates so they receive just the right level of access. Control student visibility and editing. For example, hide an entire college list and suggestions tab or just certain colleges from their applications, such as colleges not accepted to. Even select which actions a student can take, such as delete, add, rank or commit on college list.
  • I understand you have free counselor resources? Yes. Counselors can create a company or high school to manage personal lists. These college lists can be shared and used as tags to filter search.
  • How do you protect my information? The database has real-time standby replicas to prevent any data loss between nightly backups on Amazon AWS. Multiple application servers are deployed for redundancy. A firewall protects unauthorized server access and SSL encryption keeps data safe and secure with an Amazon root level certificate.
© 2025 GradBetter
Story Disclaimer Terms Privacy
GradBetter is not affiliated with any college or educational institution. Our goal is to organize information that families may find useful and help students graduate in a better place. Our calculations are estimates for educational and illustrative purposes only and should not be construed as financial or tax advice. Please consult a qualified professional regarding financial decisions.
All of our estimates, including aid, need, merit, earnings, debt, cost of living, etc… are just that, estimates. They are not binding on GradBetter nor a final representation of your aid award or any outcome. A college’s aid policies and costs are subject to change and may not be fully reflected in our estimates.