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Financial aid tools with

Merit aid insights
Personalized merit aid estimates and cost transparency for families.
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Sign up to access free counselor resources including essays, deadlines, ED/EA data, lists, etc.

Clean and modern design

Data-driven cost transparency
Empower families, aggregate data and see class insights without expert upsells.
Personal merit insights
Free award comparison
HS counselor reports
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See how GradBetter empowers families and HS counselors with insights.

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Core features of HS Membership
Merit aid insights
Personalized estimates for each student based on award data.
Net cost analysis
Compare the 4-year cost, funding gap and future salaries by major.
Class level insights
See top awarding colleges and if above or below the national average.
Scholarship displacement
Evaluate scholarship potential and displacement risk together.
Scholarship database
See scholarship amounts, deadlines and details for every college.
Appeal tools
Families compare awards, learn appeal factors and draft their letter.
Branded landing page
Students join through the high school’s page for award tracking.
Marketing assets
Automate award aggregation to easily highlight each class’s success.
Counselor dashboard
Quickly evaluate merit insights with the students’ GPA and test scores.
Privacy and simplicity
Families can evaluate net costs without sharing personal financial info.
Multi-student profiles
Parents get a family level view of their children’s college costs.
Educational webinars
Topics include FAFSA + CSS Profile, IDOC, awards + appeals, loans.
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At no cost, high school counselors can aggregate merit awards for marketing purposes and access class-level insights. Families can compare awards for free and get useful feedback.
Flexible use and payment options

Include GradBetter, or share free tools with an optional membership discount.

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School pays for students

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Students pay themselves

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Share free resources

Free senior resources to

Compare your aid award and appeal case
Access data-driven insights and appeal tools to take control of the process.
Compare your award
Get feedback on your appeal case based on what similar families received.
Learn appeal factors
See which merit and need factors to include and learn about the process.
Draft your letter
Get help composing your appeal letter and including comparable offers.
“GradBetter offers the clarity our families need regarding merit scholarships and college costs—without adding financial aid to my responsibilities. Customized insights help my juniors refine their college lists and start conversations earlier. Their award and appeal tools give my seniors the confidence to navigate the process independently. It’s been the missing piece our families are looking for.”
Breanna Goetz
Counselor, Templeton High School
Frequently asked questions
  • I have multiple children, can I use one parent account? Yes. Our multi-student accounts allow parents to manage all their children from one account while customizing the information and analysis to each student. This provides a family level view of paying for college.
  • What is included for free? Award comparison and appeal tools for seniors along with counselor reports. Underclassman can compare college average merit information alongside scholarship displacement policies. Personalizing merit estimates is paid.
  • How long and much are paid memberships? Monthly or annual. Students joining through a high school’s landing page will receive free access if the school pays or discounted access provided by the school if students pay themselves or join for free award comparison.
    HS Memberships start at $1,000 per year for all students if the school pays. Schools can provide a discount if the student is paying.
  • How much information do families need to share? Merit aid is based on academics. Families can personalize estimates and compare awards without sharing their financial information. The 2024 FAFSA changes from Expected Family Contribution (EFC) to Student Aid Index (SAI) eliminated the multi-student discount, limiting the potential need aid of many families.
  • How long does it take to get up and running? High school counselors can sign up on their own, upload their school logo and start sharing free resources on their own. Families can access college average merit info and award comparison for free along with a 20% discount on personalizing merit estimates.
    We encourage counselors to schedule a zoom to review the counselor and family experience, access a higher discount for students paying themselves or choose to pay for students.
  • Will you be emailing our families? No. We provide a branded landing page for high school counselors to share.
  • Will you do an online presentation for families? Yes. We’d be happy to do a Zoom for counselors, parents and students.
  • How do you protect my information? The database has real-time standby replicas to prevent any data loss between nightly backups on Amazon AWS. Multiple application servers are deployed for redundancy. A firewall protects unauthorized server access and SSL encryption keeps data safe and secure with an Amazon root level certificate.
© 2025 GradBetter
Story Disclaimer Terms Privacy
GradBetter is not affiliated with any college or educational institution. Our goal is to organize information that families may find useful and help students graduate in a better place. Our calculations are estimates for educational and illustrative purposes only and should not be construed as financial or tax advice. Please consult a qualified professional regarding financial decisions.
All of our estimates, including aid, need, merit, earnings, debt, cost of living, etc… are just that, estimates. They are not binding on GradBetter nor a final representation of your aid award or any outcome. A college’s aid policies and costs are subject to change and may not be fully reflected in our estimates.